I'm Matt. I've been grilling most of my life and spent years working the counter at grill stores. This is the whole method, written down: how to buy the right gear, cook better meat, and grill like the pros without getting scammed.
One good cookout pays for it a hundred times over. $19.99 launch price (originally $39) · emailed instantly · PDF
Here's what a typical backyard griller burns through in a single season — overpriced equipment they didn't need, marketing-driven brands that fail in two years, and meat marked up to hell at the grocery store.
The green column is the same season, done the way the book teaches it. Every green number has its chapters: what to buy, what it actually costs, and what to stop wasting money on.
Every chapter ends with a short version and the one thing that actually matters — the trick the forums argue about for forty pages and never settle.
Eleven chapters. One honest book. No course, no upsell, no membership to keep paying for.
Get The Playbook · $19.99There isn't one. Equipment helps, the griller decides. I tell you which parts are actually skill and which parts are marketing.
Most of them won't. I tell you the few things worth the money and the pile of stuff that's just marketing pretending to be innovation.
The real recipes are in this book — the ones that actually work, not the ones with celebrity endorsements and a $30 price tag on a bottle of salt and sugar.
— Matt
"First real brisket and I didn't ruin it. The chapter on fire management alone was worth the price — beat the stall exactly like he said and had guests asking where I trained."
"What got me is he tells you when something doesn't work. Half of what I read online was marketing. This reads like advice from a guy who actually grills, because he clearly does."
"No fluff, no lecture, no course to upsell. Short chapters, real numbers, honest brand rankings. Saved me from buying a Traeger I would've regretted."
Matt
I'm Matt. I've been grilling most of my life — my dad had me flipping burgers before I could see over the grate, and by the time I was a teenager I was burning through more charcoal than most families use in a summer.
Later on, I spent years working behind the counter at grill stores. I sold every major brand you can think of. I saw the invoices, I watched the markups, and I learned exactly how the industry works from the inside.
I'm not a celebrity chef and I'm not selling a lifestyle. I'm the guy your neighbor calls when his brisket is stalling at 165 and he doesn't know what to do next.
This book is everything I'd tell you standing at the grill — written down once, plainly, so you don't have to call me at all.
Read it for seven days. If it doesn't save you more than it cost, or it's just not for you, email me and I'll refund every cent — no questions, no hard feelings.
Pay once and it's yours to keep — on your phone, your tablet, your grill station. No subscription. No upsell. No course.
If you've never grilled seriously and want to start right, it's built for you. If you've been grilling for years and keep hitting the same walls — dry burgers, tough ribs, briskets that don't turn out — it's built for you too. It's not a coffee-table cookbook with pretty photos. It's how to actually buy the right gear, cook the right meat, and grill the right way.
No. The book covers every grill type — gas, charcoal, pellet, kamado, offset — and works for whatever you already own. There's a whole section on honest tradeoffs between grill types, so you can get the most out of what's already in your backyard before you spend a dollar on anything new.
Perfect. The book starts at the very beginning — how to pick a grill, how to source better meat, how to manage fire — and never assumes you know the jargon. Where a term matters, I explain it in plain English. Attention beats experience, and this book is written to make you attentive.
The full book — seven parts, eleven chapters — as a PDF, emailed the moment you buy. Read it on a phone, a tablet, a computer, or print it and get it dirty next to the grill. It's yours to keep forever.
Neither. One book, one payment of $19.99, yours forever. No monthly fee, no locked chapters, no Discord you have to join, no "advanced module" I try to sell you later.
Yes. There's a full section on fire management and low-and-slow smoking — beating the stall, wrapping techniques, water pans, resting — plus recipes for brisket, pulled pork, ribs, and everything else the smoke crowd cares about. Works whether you're on a Weber Kettle, a pellet grill, or a serious offset.
Email me within seven days and I'll refund every cent. If the book doesn't earn its price back for you, I'd rather give the money back than keep it. No questions, no hard feelings.
Eleven chapters, buy to plate, for a fraction of what one bad grill purchase costs you. One honest book. $19.99, once.
Get The Playbook · $19.99